Monday, February 5, 2007

Viral Marketing

Viral Marketing a method of passing information to others, thus creating growth through exposure. This could be a viral game or viral advertisement. The old methods of multi-level marketing relied on word of mouth, as people networked through friends and relatives.
The viral e-mail is a similar phenomena growing as it spreads between users on the net. Provided the message is easily scaleable small to large and creates the will to pass on to others it will replicate with amazing speed.

One fine example of Viral marketing is a screen saver which can be installed on any computer and be forwarded to any one. What is the thing that will make some one have that screen saver on his computer even if the screen saver has some other companies logo on it??????????????????

Well my friends thats the beauty of this kind of marketing. A clever marketere's viral marketing plans take advantage of common human motivations.So does the hunger to be popular, loved, and understood.

The resulting urge to communicate produces millions of websites and billions of e-mail messages. Design a marketing strategy that builds on common motivations and behaviors for its transmission, and you have a winner.

Elements of a Viral Marketing Strategy:

1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others' resources
by Dr. Ralph F. Wilson, E-Commerce Consultant

Well its your turn to play with it.... so go ahead and do some Viral....

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