Viral Marketing

Viral Marketing a method of passing information to others, thus creating growth through exposure. This could be a viral game or viral advertisement. The old methods of multi-level marketing relied on word of mouth, as people networked through friends and relatives.
The viral e-mail is a similar phenomena growing as it spreads between users on the net. Provided the message is easily scaleable small to large and creates the will to pass on to others it will replicate with amazing speed.

One fine example of Viral marketing is a screen saver which can be installed on any computer and be forwarded to any one. What is the thing that will make some one have that screen saver on his computer even if the screen saver has some other companies logo on it??????????????????

Well my friends thats the beauty of this kind of marketing. A clever marketere's viral marketing plans take advantage of common human motivations.So does the hunger to be popular, loved, and understood.

The resulting urge to communicate produces millions of websites and billions of e-mail messages. Design a marketing strategy that builds on common motivations and behaviors for its transmission, and you have a winner.

Elements of a Viral Marketing Strategy:

1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others' resources

by Dr. Ralph F. Wilson, E-Commerce Consultant

Well its your turn to play with it.... so go ahead and do some Viral....

Know Who are Affiliates

Report on the market, sounds interesting already and when it says Affiliate Marketing it just added on to the excitement." *eConsultancy " did a survey with around 1600 affiliates and has some thing really important to say about it.

Link to download it:
Free Affiliate Census Report

The report will give you an insight of the people doing it, very important for some1 who believes "long gone those days when you want to assume the horse wants to have grass only."
It is very important to know who are the affiliate base and what kind of behaviour and trends they follow. I think the above report would answer many of your questions, so thought to share it.